More than 10 million monthly active users around the world can now trade through major U.S. brokers from anywhere. TradingView – the world’s largest social trading platform and community of active retail investors – today announced the acquisition of fintech API and application pioneer TradeIt.
“TradeIt’s secure and compliant relationships with established U.S. retail brokerages, coupled with their robust integrations with top investing apps, allows TradingView to be part of the backbone of the investing ecosystem,” said Denis Globa, TradingView founder and CEO.
TradeIt’s API and service suite links to more than $70 billion in active assets at top U.S. brokerage firms. Brokers currently see a 10x lift in active user activity and a 5x increase in account funding. Separately, more than 170 developers of retail investing apps use the company’s order-management development tools. Publishers are seeing an 80% increase in time spent.
“The product pipeline of account opening and messaging services being delivered by TradeIt makes TradingView an essential retail investors service,” added Paul Szurek from Insight Venture Partners. Insight led a $37M Series B funding for TradingView in 2018.
TradingView plans to extend the TradeIt ecosystem with new products including Account Opening and Proxy Messaging Delivery, as well as with new publisher relationships. All TradeIt customers will also now have access to TradingView’s best-in-class charting and quote capabilities. TradingView supplies more than 40,000 Web sites globally with charts and quotes including Crunchbase, Investopedia, SeekingAlpha, Zacks, Binance, CME Group and Entrepreneur.
“TradingView’s vision aligns strongly with our view of the distributed financial networks of the future,” said Nathan Richardson, TradeIt CEO. “We’ve worked with TradingView for several years now, and always felt our complementary products and shared retail investing users makes us stronger together.”
TradingView’s user growth has skyrocketed in the last three years — triple-digit increases in adoption now put monthly active users at more than 8 million in more than 150 countries. Nearly 50% of the TradingView user base is Millennials, with an additional 13% being GenZ. The groups are particularly drawn to the company’s extensive charting expertise. TradingView is a top 1,000 global Web site per Alexa rankings.